We often receive a mix of text messages (SMS) and push notifications on our smartphone.
Although both on-screen messaging options seem to be the same, there are fundamental differences in the way they work and the type of communication experience they offer to the user.
Push notifications are short messages sent by mobile applications installed on the phone to alert the user of new updates, offers, and reminders. These notifications can be sent even when the user is not using the application.
Text messages (SMS) are short messages sent between two or more mobile phones.
Push notifications to SMS
What are the benefits of each type of messaging and when it is better to use text messages rather than push notifications?
Text messages reach more people
Text messages, on the other hand, allow anyone with a mobile phone to receive communications regardless of brand, model and telephone company. Your structure (hospital, clinic or clinic) to activate eg. the SMS Patient Reminder service does not have to download anything.
Text messages allow greater flexibility
Today it is always easier for mobile applications to use the personal data of users to direct their messages. With push notifications, you can send personalized messages with the recipient’s name, but the sender’s name will always be that of your application.
With text messages, not only can you send messages to users with their personal data, but you can also customize the sender information and sign with the name of the structure. The World Wildlife Fund has found that sending a personal text message signed with a person’s name increases response rates by more than 250% compared to a generic text message. Your clinic will be able to get in touch with more users and more effectively because behind your messages there is a real person.
Text messages trigger a dialogue
Push notifications are a one-way communication channel. Users can receive messages from your application but can not reply to them. For recipients, this is a type of non-interactive experience. This increases the likelihood that they will suspend push notifications and renounce contacting you.
Text messages, on the contrary, are highly interactive and allow a two-way conversation. When a user receives a text message, he is used to responding and interacting. In this way, a type of “hit and response” communication is encouraged, which increases the commitment and building of a relationship of trust towards your brand.
Push notifications are useful for some applications because they provide real-time information, but text messages remain the best way to communicate if you want to reach more users, increase personalization and deliver a more immersive and interactive experience.