This is where Facebook, Twitter, and Instagram ads come into the picture. If you opt for paid advertising, ensure that you already have a way of recovering your money. Basically, PPC advertising helps you achieve the following:
- Make people sign up for your webinar
- Make them sign up to your email list
- Make them buy your products
If you’re promoting your site so that people can read reviews and hopefully place an order, you could improve on your SEO instead. This is because the number of people who order products straight through links placed in your reviews is very low. The conversion rate may not bring a decent ROI.
Generally, you’re better off paying for Facebook ads so that people can sign up to your email list. Once they are in your list, you can contact them when you want to, and there’s a chance that they will convert.