This is where Facebook, Twitter, and Instagram ads come into the picture. If you opt for paid advertising, ensure that you already have a way of recovering your money. Basically, PPC advertising helps you achieve the following:
- Make people sign up for your webinar
- Make them sign up to your email list
- Make them buy your products
If you’re promoting your site so that people can read reviews and hopefully place an order, you could improve on your SEO instead. This is because the number of people who order products straight through links placed in your reviews is very low. The conversion rate may not bring a decent ROI.
Generally, you’re better off paying for Facebook ads so that people can sign up to your email list. Once they are in your list, you can contact them when you want to, and there’s a chance that they will convert.
This step involves signing up with a network like Amazon Associates to get your products and affiliate links too.
There are 2 ways to market affiliate products/services. You can either build a list or simply rely on traffic to your website so that people can read your reviews and place orders through those links.
There are many different ways to build an email list. For example, you can ask people to sign up on your blog with their email addresses in exchange for free content. You can use pop ups which prompt people to leave their email addresses when about to exit your site etc. Even with 500 people in your email list, you can achieve a significant sales volume.
So, how does your idea become valid? That’s simple; capitalize on the cons of that particular product or service. And then find a better product to promote.
Secondly, if you want to find out whether or not people will buy what you are offering, use a tool like Topsy. This is an indispensable tool which analyzes URLs of various products on the internet so that it can tell you whether or not people like your product and are willing to pay for it.
If you put a product link on Topsy, it will Tweet that link to people. This is your chance to tell them about the product and ask them whether they like it and will be buying it if given an opportunity to do so.
People will generally say they ‘’like’’ your product because they want to be nice. If you ask then whether they would be willing to buy it, again they will say yes. But the word ‘’Yes’’ is not actually equal to buying the product. So offer them an opportunity to buy it by placing a PayPal link, stating that you are looking for a certain volume of orders so that you can actually create that product/fetch it for them.
It starts with having a product idea which you believe can attract a fair amount of sales. You have to base your idea around what’s already popular out there. After all, you already use and have an idea of plenty of products/services that people use on a frequent basis.
Secondly, you have to validate your idea to determine whether people will like it. After all, an idea is only profitable when people actually want to use it.
Generally, coming up with an idea isn’t a difficult job. Unless you’re trying to reinvent the wheel through some ingenious means, your problem should be as simple as finding popular products and services and improving on them so that they can solve people’s problems.
Now, imagine that you are a stay-at-home dad. This situation may put you in a scenario where you are thinking of coming up with a product that makes household chores easy to perform. Your next step would be to search for something like a vacuum robot for instance. When you do that, Google will respond with hundreds of reviews on the same topic. Specifically, user reviews on Amazon will give you a rough idea on what’s bad about those products. That’s a chance to improve on the negative aspects of that product.
Making passive income is the dream of everyone. And 99% of people who actually make passive income get started with affiliate marketing. They promote other people’s product through an affiliate network so that they can earn a commission when consumers buy those products, thanks to their effective marketing efforts.
Affiliate marketing is based on a Revenue-sharing business model
If you are a product owner (Merchant) and would like to attract more sales, you can work with independent promoters who will help you drive your sales in exchange for an incentive. On the other hand, if you want to earn money from this opportunity, you should take the other side of the coin by promoting products which you feel are valuable to people.
The affiliate marketer or publisher
An affiliate marketer can be a single individual or a company. As an independent publisher, you can earn a few hundred dollars to millions of dollars in commissions a month. This is where all the marketing happens since your job is to attract and convince consumers of the potential value of the product you’re selling.
To achieve this, you will need to establish a marketing platform in form of a review blog. Alternatively, you can setup an entire website that publishes related information and where to find cool products around the internet. It can have reviews and affiliate links here and there.
It’s important to include affiliate networks into the equation. These companies act as a link between the publisher and the vender/merchant.
While it’s possible to technically arrange a direct revenue share between you and the merchant without an intermediary being involved, working with networks like Amazon, ClickBank, or Commission Junctions puts a serious note on your affiliate marketing business.
Furthermore, majority of merchants out there find it convenient to manage their affiliate programs through a network, and thus one has to sign up with those networks in order to promote their products. That’s one reason why you should work with an affiliate network.